Cheez - Its TikTok LaunchInfluencer Strategy & Management via Weber Shandwick
As Tiktok became solidifying themselves as the new βITβ platform, Weber was approached by our Cheez-Its client to develop their Tiktok platform by way of influencer collaborations and content curation. We partnered with influencers across a variety of niche consumer segments to develop organic content that drove their users to follow the growing platform.
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03/2022