For one month leading up to Nike’s first appearance at Fanatics Fest, we strategized alongside their Sportswear social team about the proper way to cover the Nike Footprint and partnerships throughout the event. Over the course of the 3-day event, we distributed 3 content crews to cover each of Nike’s footprints and athlete appearances. Most of the coverage was via instagram stories but each day we curated a highlight of the best moments to post on grid.

We partnered with key athletes like Travis Scott, Wemby and Kevin Durant to amplify the high energy atmosphere at the Nike space.