SNKRS x Shedeur Sanders NIL Announcement

Account Direction x Production x Talent Management via Recess Studios

During my time at Recess I was the Account Director on our retainer SNKRS account, partnering with the larger team for our seasonal projects and larger strategic plays. Nike consistently is battling leaks, so when we got the opportunity to break the Shedeur NIL news in tandem with the launch of his colorway of his father’s OG silhouhette - we produced a photoshoot in 6 days, jumped on a plane for a 24 hr. trip to Colorado and made sure that you heard it on SNKRS first.

2024
Denver, Colorado